The 10X podcast features leadership interviews, growth strategies and key takeaways from business and self-development books. The podcast is hosted by Preethy Padmanabhan (@preepadu). Listen and gain insights to drive 10X growth in your career, business and life. Tweet @preepadu with your comments on books or leaders you recommend to be featured in the podcast. Credits- Kavya Sethu
Episodes
Thursday Oct 12, 2023
E64 Play Bigger (authors Al Ramadan, Dave Peterson et.al) with Maryanne Morrow
Thursday Oct 12, 2023
Thursday Oct 12, 2023
In the episode our host Preethy Padmanabhan had an insightful discussion on the book Play Bigger with Maryanne Morrow, Chairman, Founder and CEO of 9th Gear. Maryanne shared how she is creating a new category within the Fintech space.
"Play Bigger" is a business book by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney that explores the concept of category design as a strategic approach for companies to achieve long-term success. The book argues that companies should aim to create and dominate their own product category rather than competing within existing ones. It emphasizes the importance of defining a unique and compelling category narrative that sets a company apart in the market. The authors provide numerous case studies and real-world examples of companies that successfully implemented category design, such as Uber and Salesforce, to illustrate their principles. Ultimately, "Play Bigger" offers a strategic framework for businesses to become category kings and disrupt their industries.
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