E60 The Goal (authors Eliyahu M. Goldratt, Jeff Cox) with Andy MacMillan

In this episode our host Preethy Padmanabhan discusses the classic management book “The Goal” with Andy MacMillan, CEO of UserTesting. Andy shares valuable insights on how to apply concepts from the book to a modern SaaS business. Check out the podcast to gain time tested knowledge on how to effectively identify and reduce bottlenecks in your business and successfully achieve your goal.

"The Goal" is a management-oriented novel written by Eliyahu M. Goldratt, published in 1984. The story follows Alex Rogo, a plant manager who faces numerous challenges at his struggling manufacturing company. Faced with the threat of closure, Alex embarks on a journey of discovery guided by a mentor named Jonah, who introduces him to the Theory of Constraints (TOC). Through various real-world scenarios and insights, Alex learns to identify and prioritize bottlenecks in his production process, leading to improved efficiency and profitability. By focusing on the core principles of TOC, Alex successfully transforms his factory and gains valuable lessons applicable to other areas of business and life.